In a press release, Coca-Cola said its aim was to “tackle the pervasive negativity polluting social media feeds and comment threads across the internet”.
The media company’s editorial labs director, Adam Pash, created a Twitter bot, @MeinCoke, and set it up to tweet lines from Mein Kampf and then link to them with the #MakeItHappy tag – triggering Coca-Cola’s own Twitter bot to turn them into cutesy pictures.
The result was that for a couple of hours on Tuesday morning, Coca-Cola’s Twitter feed was broadcasting big chunks of Adolf Hitler’s text, albeit built in the form of a smiling banana or a cat playing a drum kit.
By all means, rely on algorithms/bots for your marketing. There will always be one...
Cory Booker, the mayor of Newark, raced around his blighted and beleaguered city delivering diapers to stranded mothers, providing aid to women in labor and personally lifting cars out of the snow — all while subsisting on Diet Coke and Advil....
My first experience with Twitter was when it was pretty new and someone here posted a link to a guy who was tweeting during Hurricane Katrina (anyone remember that?). I signed up to follow him and started using it regularly shortly after that.
For me, Twitter has shifted from a way to know about my blog friends' lives (although I still follow them on Twitter) to a way to make local connections, and to see what people are saying about local issues. I've met a good 30-40 people in real life because of Twitter.
And as Zep pointed out with his links to different articles, people in Iran are using it to spread the word about what's going on there. And I mentioned that Twitter was a resource during the attacks in Mumbai last year.
Just jump in and see how it goes. It might take a while before you feel comfortable, but you'll find a niche. (Because oh! Did I mention? Whatever your hobby, people are talking about it on Twitter.)
My first experience with Twitter was when it was pretty new and someone here posted a link to a guy who was tweeting during Hurricane Katrina (anyone remember that?). I signed up to follow him and started using it regularly shortly after that.
For me, Twitter has shifted from a way to know about my blog friends' lives (although I still follow them on Twitter) to a way to make local connections, and to see what people are saying about local issues. I've met a good 30-40 people in real life because of Twitter.
And as Zep pointed out with his links to different articles, people in Iran are using it to spread the word about what's going on there. And I mentioned that Twitter was a resource during the attacks in Mumbai last year.
Just jump in and see how it goes. It might take a while before you feel comfortable, but you'll find a niche. (Because oh! Did I mention? Whatever your hobby, people are talking about it on Twitter.)
For me, Twitter has shifted from a way to know about my blog friends' lives (although I still follow them on Twitter) to a way to make local connections, and to see what people are saying about local issues. I've met a good 30-40 people in real life because of Twitter.
And as Zep pointed out with his links to different articles, people in Iran are using it to spread the word about what's going on there. And I mentioned that Twitter was a resource during the attacks in Mumbai last year.
Just jump in and see how it goes. It might take a while before you feel comfortable, but you'll find a niche. (Because oh! Did I mention? Whatever your hobby, people are talking about it on Twitter.)
I was just watching a report on PBS about how the Iranian gov is trying to shut down the protesters, and how the protesters are always a few steps ahead of them, to keep the information flowing.
